Finding Your True Purpose with Genevieve Piturro

July 16, 2024

Discovering Purpose: Embracing the Heart’s Whisper and Leading with Meaning

Welcome to The Lavish Leader – Unveiling Wisdom! Today, I had the honor of speaking with Genevieve Piturro, a best-selling author, motivational speaker, and the founder of a nationally recognized nonprofit that has brought comfort and connection to millions of children. Her journey is nothing short of inspiring—leaving behind a high-powered career in television marketing to follow a calling that transformed not only her life but also the lives of countless others.

Genevieve’s story is a powerful reminder of what can happen when we listen to the whispers of our heart and take bold steps toward our purpose. As I reflect on our conversation, I want to dive into the universal themes we explored: finding purpose, the magic of human connection, and how we can all lead with authenticity and heart. If you’ve ever felt like there’s something more for you out there, this post is for you.

The Question That Changes Everything

Have you ever paused to ask yourself: Is this enough?

I think we all come to a point in life where this question surfaces. Maybe it’s during a quiet moment when the noise of daily life fades, or maybe it comes crashing down like a wake-up call. That moment, for me, feels like standing at a crossroads where one path leads to more of the same, and the other invites me to step into the unknown.

Finding clarity often starts with this reckoning. It’s not about abandoning everything you’ve built; it’s about recognizing when the life you’ve created no longer aligns with the deeper parts of yourself. For many of us, the journey to purpose begins right here—at the intersection of discontent and possibility.

The Power of Small Beginnings

I’ve come to realize that finding purpose doesn’t have to mean leaping into the abyss without a plan. While some people are natural jumpers, diving headfirst into their dreams, others (myself included) might prefer what I’ve learned to call “the slide.”

The slide is about dipping a toe into the waters of your purpose, carving out small spaces in your life to explore what lights you up. Maybe it’s volunteering a few hours a week, taking a class, or starting a side project. These small steps are often the most powerful because they build momentum and confidence.

For example, when I started exploring my own purpose, I didn’t have everything figured out. I spent time journaling, volunteering in ways that felt meaningful, and allowing myself to try new things without the pressure of perfection. These little actions helped me discover what truly brought me joy and guided me toward bigger decisions down the road.

The beautiful thing about purpose is that it grows with attention. The more time and energy we devote to what matters, the clearer the path forward becomes.

Listening to Your Heart Voice

During our conversation, we explored the concept of listening to your “heart voice.” This idea resonates deeply with me because it’s something I’ve struggled with at times. How do we quiet the noise of daily life long enough to hear what our heart is saying?

The truth is, most of us are so busy doing that we rarely pause to just be. Yet, it’s in these moments of stillness—whether through meditation, journaling, or simply sitting quietly—that we reconnect with ourselves.

Our heart voice isn’t loud or demanding. It’s a gentle nudge, a persistent whisper that says, This is the way. For me, tuning into this voice requires intentional quiet. I often start my mornings with meditation, bundled up on my porch, listening to the world wake up. It’s a practice that helps me discern what feels right and true for my soul.

If you’re unsure where to start, try this exercise:

  1. Find a Quiet Space: Set aside at least 15–20 minutes in a space free from distractions.
  2. Write Freely: Bring a pen and paper, and jot down whatever comes to mind—your dreams, fears, or even questions you’re grappling with.
  3. Notice Patterns: Over time, you’ll notice recurring themes or ideas. These are often clues to what your heart is trying to tell you.

The Magic of Human Connection

One of the most profound insights I’ve gained is the transformative power of human connection. It’s easy to underestimate how much we need each other—not just for practical reasons, but for the sheer energy exchange that happens when we connect from the heart.

Think about the times when someone’s simple gesture—a smile, a kind word, or a helping hand—made your day brighter. Those moments remind us that we’re not alone and that we’re part of something bigger than ourselves.

During the pandemic, we saw incredible examples of this. Neighbors left groceries on each other’s porches. Teachers went above and beyond to support their students. Healthcare workers showed up day after day, despite the odds. These moments proved that even in our darkest times, human connection is what lights the way.

In my own life, I’ve experienced this magic firsthand. Whether it’s a heartfelt conversation with a friend or the joy of helping someone in need, these moments of connection fill me with energy and remind me why I do what I do.

Leading with Heart and Purpose

As leaders, we have an opportunity—and a responsibility—to embrace what I call enlightened leadership. This is a shift from the old paradigm of top-down authority to one of collaboration, shared values, and authenticity.

Enlightened leadership starts with asking: What do we stand for? and How can we align our actions with our values? It’s about creating a culture where everyone feels seen and heard, where purpose drives progress, and where vulnerability is a strength, not a weakness.

For me, leading with heart means letting go of the need to control everything and trusting the process. It means showing up fully, even when it feels uncomfortable, and inviting others to do the same.

Nurturing Yourself to Stay Aligned

Living with purpose is an ongoing journey, not a destination. It requires us to continuously realign with our values and create environments that nourish our energy.

For me, this means being deliberate about who and what I allow into my life. I’ve learned to surround myself with people who uplift and inspire me and to say no to things that drain my energy. This isn’t always easy—especially when it involves breaking away from old patterns—but it’s essential for staying on course.

Daily practices also play a big role. Whether it’s meditation, spending time in nature, or reflecting on what I’m grateful for, these rituals keep me grounded and connected to my purpose.

Leaving a Legacy

Ultimately, living with purpose is about leaving a legacy—not just in the grand sense of what we accomplish, but in the everyday ways we show up for ourselves and others. It’s about being a contribution, whether that means mentoring someone, starting a nonprofit, or simply offering a kind word to a stranger.

Purpose isn’t something we find; it’s something we create through the choices we make every day. By aligning our actions with our values, we not only live more fulfilling lives but also inspire others to do the same.

What’s Next for You?

If you’re feeling a nudge to explore your own purpose, I encourage you to take that first step. It doesn’t have to be big or perfect—just intentional. Give yourself permission to dream, to reflect, and to listen to the voice within.

The journey to purpose isn’t always easy, but it’s worth every step. And remember, you don’t have to do it alone. Connection, support, and community are what make the journey richer and more meaningful.

So, what’s calling you? What’s your heart whispering? Take a moment to listen—you might just find the beginning of something extraordinary.


This blog post encapsulates the essence of the podcast episode, weaving in my insights and reflections. To more powerfully immerse yourself in the wisdom and nuances of these conversations, please listen to the entire episode. You can also catch all of my bi-weekly downloads of The Lavish Leader on Apple PodcastsSpotify, and YouTube, or anywhere else podcasts are found, and click subscribe.

For more insights and guidance on how to live a lavish life, visit my website.

Remember, you, too, can live a lavish life of fulfillment, freedom, and joy.

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Love of Self
Abundance & Authenticity
Vitality & Voice
Intuition & Integrity
Spirituality & Self-Expression
Health & Healing
Love of Self
Abundance & Authenticity
Vitality & Voice
Intuition & Integrity
Spirituality & Self-Expression
Health & Healing

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I’m a multi-dimensional powerhouse with an unprecedented combination of experience, wisdom, education and intuition. I’m a high-performing professional woman who has lived through trauma and made it to the other side, truly healed and I am living an expanded, fulfilled life. I’ve worked with hundreds of women and helped them do the same.

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dr. Erin Martin

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